'Witchlings' Head to a Halloween Ball in Animated Spot for Dum-Dums Lollipops

Dum-Dums is an iconic American lollipop brand made by Spangler Candy in Bryan, Ohio. Thanks to their size, variety, easy-to-open wrapper, and easy-to-say name, Dum-Dums have been a favourite treat of kids (and adults) since 1924. 

Consumers already know and love Dum-Dums, but standing out in an increasingly cluttered and innovation-fueled candy aisle requires truly out-of-the-box creative. It was important for the brand to emerge this Halloween season in a meaningful way and remind its target audience of the joy that the brand has always brought to their lives. So Dum-Dums partnered with Barkley to craft an unexpected but evergreen Halloween-themed animation.

The animated video features cutdowns of three distinct joyful moments: 

- A witchling learning to fly on her broomstick for the first time

- The witchling and her friends being let into the Halloween Ball

- The witchling and the wizard boy locking eyes around the room