Walter Craft Caesar Cocktail Focuses on the Haters in New Campaign

While widely considered to be Canada’s National Cocktail, the Caesar is undoubtedly the most polarising. Canadians either love them, or hate them. Which is why, to launch their new pre-mixed Craft Caesar, the team at Walter is focusing on the latter.

Created by Camp Jefferson – and slated to run across digital, OOH and print – the new, bold campaign employs Caesar hater 'de-testimonials.' A stark departure from the conventional approach commonly found across the ready-to-drink (RTD) category, the campaign demonstrates that the Walter Pre-Mixed Craft Caesar simply isn’t for everyone. In doing so, the campaign makes the case that “the more Caesar haters hate it, the more Caesar lovers will love it.”