Trainline's Quirky Campaign Offers Choice When You Can't Choose Everything

Europe's leading train and coach app, Trainline, has launched ‘Choose to Have a Choice’, an integrated campaign created by independent creative network DUDE. Running across TV, OOH and digital in France, it promotes the choices consumers now have when booking trains with the Trainline app.

‘Choose’ is running on ConnectedTV, OLV and Spotify from today. The spot introduces Emma, who feels like she doesn’t belong with her family. She likes rainy days, bald cats, and Icelandic death metal. Her family love their dog Leo, theatrical family portraits and anything pink.

Emma could not choose her family, but suddenly the world seemed better when she discovered that she could actually choose something in her life, by comparing and booking all train companies in one app.

Trainline is the only app that lists all available trains on specific routes, meaning that where there is a choice of more than one train operator, consumers can save money by choosing the most convenient ticket for them.

Alessia Coletta, senior brand manager, Trainline said, “Now French people have the choice to choose a different train operator when travelling on the Paris - Lyon route, and we are thrilled to enable this in an easy and simple way through our APP and website. Our ambition is to become the destination where travellers can compare all the trains and book the most convenient solution according to their needs!”

Curro Piqueras-Parra, ECD DUDE London added, “Classmates, neighbours, or family, sometimes life doesn’t give us much choice. What we’ve got is what we’ve got. Fortunately, there's the app Trainline.  To launch this idea we created Emma’s family, a film we hope feels relatable to all of us.”

The campaign will run until the 31st August. Media was handled by Electric Glue.

The film is inspired by the infamous Awkward Family Photos blog, a repository of thousands of real (cringey) family photos.