Doctolib Gets Italians Feeling Good in Launch Campaign

Technology has transformed the way in which we interact with many products and services in modern life, and healthcare is no exception. Quick and easy access to medical care is crucial for our well-being and can avoid future problems. The advent of digital healthcare platforms - such as Doctolib - which help patients find doctors and make appointments with healthcare professionals, are unsurprisingly very popular.

For the launch of Doctolib in Italy, independent creative agency DUDE created ‘Feeling Good’, a multi-channel awareness campaign highlighting how Doctolib simplifies access to healthcare, giving it an active and inclusive role in the daily lives of their users, and how the services offered by Doctolib are the first step to start feeling better.

The 45" spot shows an assortment of Doctolib patients in a variety of medical scenarios who, even though need medical assistance for one reason or another, are 'Feeling Good'.

Chiara Monticelli, group creative director, DUDE said, “It has been very exciting working on the launch of Doctolib in Italy, a player that we believe will contribute to health innovation in our country as it was for France and Germany. We are very proud of this campaign, a result of close collaboration between DUDE and Doctolib team.” 

The campaign is running on connected TV, OOH, digital and social channels. Media is by Dentsu.