Revolver's Steve Rogers Directs Latest Old Spice Spot 'Red Sweater'

Revolver director Steve Rogers has shot the latest campaign for Old Spice via Wieden+Kennedy Portland, co-produced by Biscuit Filmworks LA and Revolver/Will O'Rourke.

When selling deodorant there is really only one language that is the most appropriate to feature in a commercial.

Some may say it is the one that the audience understands, but Old Spice disagrees.

The correct answer is the language that sells the most deodorant. Bon appetit.