Matteo Berrettini, Naomi Campell, Kendall Jenner and More Join the Global Line Up of Tastemakers for #BeYourOwnBoss

BOSS launches its second campaign #BeYourOwnBoss, featuring an all-star cast of tastemasters across music, sport and fashion, including model Kendall Jenner, fashion icon Naomi Campell, rapper Future, South Korean singer and actor Lee Minho and Italian tennis star Matteo Berrettini, among others.

Photographed by Mikael Jannson with creative direction by Trey Laird, with post-production handled by Studio RM, the #BeYourOwnBoss Fall campaign is a refreshing, powerful and polished look for the legacy brand. This is the second Boss campaign Studio RM has worked on with fashion titans Jannson and Laird, with the studio overseeing all global advertising and digital deliverables. 

Studio RM brought its retouching expertise and artistic sensibility to ensure that the final images achieved a beautiful, timeless and nuanced finish. 

Discover the campaign here​.