FP7/DXB Brings Emoji Stories to Life for DirectRemit Campaign

Through money remittance product DirectRemit, customers can send money to their country, within 60 seconds, for free, at the best exchange rates, from the convenience of a smartphone or a personal computer. Wherever and whenever. It is currently operational in India, Pakistan, Sri Lanka, Philippines and Egypt. Given the high percentage of expatriates in the UAE, this product is very relevant.

After data analytics by FP7/DXB into money remittance habits from expats in the UAE to India, Pakistan, Sri Lanka, Philippines and Egypt and ascertaining reasons why each nationality sent money home, five unique real-life stories were crafted to share the convenience benefit of the product.

And to highlight the truth that sending money with Emirates NBD DirectRemit was as easy and instant as sending instant messages, the vehicle chosen was that of ‘Emojis’ - a common 'language' in instant messaging across the five different nationalities – creating a purposeful role for emojis in the story and a relevant connection to the product.