Fantasy and Friendship in This Whimsical EuroMillions Spot from Belgium

How would you spend your jackpot win? For EuroMillions winner Paul, it’s now all about what makes him truly happy - sharing with his human and doggy friends. 

Created by TBWA Belgium, Czar Belgium and Ambassadors ahead of Friday’s 130,000,000 euro jackpot, Euromillions’ new campaign ‘Make Everybody Happy’ shows well-known millionaire Paul spending his money in a new way.

From surprising his scout team with a pop-up castle to installing a roller coaster that cuts out traffic jams for fellow commuters, nothing is too outrageous.

Visual Effects are seamlessly integrated into live-action by creative production studio Ambassadors, with a focus on larger-than-life objects showing the jackpot’s massive impact on winners and everyone around them. 

Will Jeffers, Head of Visual Effects, Ambassadors: “We’ve all dreamt of what we’d do if we won the lottery, so it was fun bringing these wild ideas to life in VFX. How do you grow a pop-up tent into a full-blown castle? And combine drone footage with a CG rollercoaster? These were all questions we had to answer in creating this wonderful world of wins.”

The 45-second campaign is rolling out in Belgium this week across TV and online.