Michelle Kruger Joins Ambassadors as Head of Production in Amsterdam
Creative production studio Ambassadors has welcomed South African industry vet Michelle Kruger as head of production.
Michelle brings over 15 years of live-action and post-production experience from her native South Africa, where she worked with local and international agencies and brands including Jung von Matt, Grey London, BBH, Asics, Nivea and Lipton.
She’s since made the move to Amsterdam, where Michelle will lead Ambassadors’ production team across Amsterdam and New York and work to set the tone for the client’s experience with the studio as a go-to production partner across animation, VFX, colour grade, edit, and deepfake craft. She will work closely with founding partner Halbo van der Klaauw and general manager Christel Hofstee, who joined Ambassadors from Halal in 2021.
Michelle Kruger, head of production, Ambassadors: “I always followed a number of production companies globally to see what kind of work the EU, UK and US were doing in comparison to South Africa, and Ambassadors was always on that list.
“I like that there is a mix of creativity, craft, innovation and development, with so many craftspeople working together under one roof with such synergy. I’m looking forward to meeting everyone and getting stuck in!”
Christel Hofstee, general manager, Ambassadors, “We’re thrilled to have Michelle on board. With her years of experience and positive vibe, she’ll bring a fresh perspective and really knows how to get the best out of people. I’m looking forward to working together – we'll get her eating bitterballen soon enough.”
Founded over 15 years ago by Dutch leaders in post-production, Ambassadors has since grown to a creative production studio of over 80 people across New York and specialised in craft, creativity and artificial intelligence. Ambassador’ recent projects include ‘Wear Your Denim Till the End’ for G-Star Raw, which leveraged a unique blend of VFX and artificial intelligence to show a man ageing together with his denim.
