Chemistry Shows That ‘Nothing Matters More Than Kids’ in Powerful Children’s Healthcare of Atlanta Spot

Full service independent advertising agency Chemistry, has just launched new work for Children’s Healthcare of Atlanta, the only Healthcare system in Georgia that is 100% focused on and dedicated to treating kids and teens. Chemistry has partnered with Children’s for the past seven years to support its marketing efforts across a variety of business lines and initiatives. Its latest work, a campaign entitled, 'Nothing Matters More Than Kids', is supporting a critical three-year fundraising initiative that will help ensure that all of Georgia's kids get the innovative and cutting-edge care that they deserve. 

The campaign features a number of real patients, including Bash Hagelin who is being treated for a rare congenital disorder called arthrogryposis multiplex congenita. Its centerpiece is a beautiful spot filmed locally in Georgia. The spot was directed by Jamie Rafn with Smuggler and edited by Arcade. 

The integrated campaign spans television, radio, online, and social.

Children's Healthcare of Atlanta | "Nothing Matters More Than Kids" 2022 [1:20] from Chemistry on Vimeo.