Snoop Dogg’s new pet fashion line, Snoop Doggie Doggs has just launched in partnership with Calvin Broadus, SMAC Entertainment and Little Earth Productions, Inc. The pet accessory line is inspired by Snoop's lifestyle and encourages pet parents everywhere to add a little flavor to their fur babies’ drip, curated by Shante Broadus and Snoop Dogg.
As Snoop Doggie Doggs’ social partner, Chemistry created a variety of fun creative social content to tout the brand in true Snoop-inspired style. Follow Snoop Doggie Doggs on social media @snoopdoggiedoggs on Instagram and Facebook.
“It’s a dog’s life… a Snoop Doggie Doggs’ life,” said Snoop Dogg. “My pets are everything to me, that’s why I designed a special line of Snoop-inspired pet apparel and accessories. I want dogs everywhere, and cats too, to be living the high life whether they’re chilling at home, hanging in the studio, or traveling the world. I need to look fresh at all times, so I gotta have my dogs looking fresh, too.”