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The Text

08/07/2015
Advertising Agency
San Francisco, United States
107
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This short film is directed by Oscar-winning screenwriter ("Milk) and LGBT activist, Dustin Lance Black. The film addresses loyalty and friendship while addressing the delicate subject of teen homosexuality. The messaging encourages teens to take a stand against bullying and to choose friendship over cruelty. “I’m proud to have worked with Coca-Cola on their ‘Crossroads’ series of films because at their core each helps demonstrate how choosing the path of compassion at crucial moments paves the way to true friendship and happiness,” said Black. “’The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.”
About Pereira O'Dell

Pereira & O'Dell is an international award-winning advertising agency that combines techniques from traditional advertising, digital, pr and design to create innovative campaigns, programs and products that are in sync with how consumers behave today. Offices are located in San Francisco and New York. For more information, go to http://www.pereiraodell.com

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