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WRSB Alien of Ariake

27/05/2015
Brand Activation Agency
Tokyo, Japan
31
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Saga City nestles in a bay on the Ariake Sea in Japan. It's a place where nobody wanted to go and the local tourist trade suffered from its reputation of having just a "muddy" beach. To create interest in this little known part of Japan, the story of the Alien of Ariake was written. Based on the fact that local fish delicacy bares a striking resemblance to Ridley Scotts "Alien". We were able to use this resemblance to claim an alien sighting, so stirring people's interest to visit the city.
About Geometry Ogilvy Japan

Geometry Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global (now VMLY&R COMMERCE) and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond.

 

Geometry Ogilvy Japan is a WPP company (NASDAQ: WWPGY).

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