Back-Off Radio

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. It’s our promise that “Creative Commerce Converts” as we work to deliver creativity that inspires conversion in the moment – regardless of channel. We believe commerce is the next great canvas for creativity, driving both brand equity and commercial impact. By reinventing how we work – via our Connected Commerce Platform – we take a unified view of the purchase journey, to arrive at the most creatively engaging, culturally relevant commerce experiences. That can be anywhere life intersects with commerce – from physical stores to e-commerce, branded experiences to out-of-home, content to product packaging, social commerce to live streaming, voice and visual search to gaming, and more. We do this as part of a network of 13,000 specialists across 44 countries globally.

(NYSE: WPP) www.vmlyrcommerce.com