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Breathing Wall

27/05/2015
Brand Activation Agency
New York, USA
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Outdoor air pollution is a serious health hazard, with high levels of smog and haze making the world news. What is rarely reported, is that indoor air quality can be up to 30 times worse, with microscopic health threats like mites, formaldehyde, detergents and bacterial often going unnoticed. Air purifiers provide the solution but, unaware of the problem, people fail to protect their families effectively. To make this invisible problem visible, together with artist Niles Volker we built the Breathing Wall: a living installation made of 192 bags and 384 fans. Breathing in real-time to the surrounding environment, the Wall also revealed shocking educational health facts about poor indoor air quality.
About VMLY&R COMMERCE Worldwide

VMLY&R COMMERCE is WPP’s end-to-end Creative Commerce Company. It’s our promise that “Creative Commerce Converts” as we work to deliver creativity that inspires conversion in the moment – regardless of channel. We believe commerce is the next great canvas for creativity, driving both brand equity and commercial impact. By reinventing how we work – via our Connected Commerce Platform – we take a unified view of the purchase journey, to arrive at the most creatively engaging, culturally relevant commerce experiences. That can be anywhere life intersects with commerce – from physical stores to e-commerce, branded experiences to out-of-home, content to product packaging, social commerce to live streaming, voice and visual search to gaming, and more. We do this as part of a network of 13,000 specialists across 44 countries globally.

(NYSE: WPP) www.vmlyrcommerce.com

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