Ecovas - Passion Killer
Getting boomers to make the jump to robotic vacuum cleaners
Challenge: Ecovacs is a robotic vacuum manufacturer; the largest home robotics company in China, but comparatively unknown in Western countries. Ecovacs wanted to challenge leading brands in Europe and the US for a share of the market. In a slick, feature-driven marketing environment, they needed a way to stand out.
Solution: We invested the brand with humour and humanity - both notably lacking in the category. We gave Ecovacs DEEBOT a personality - the consummate cleaning professional. Diligent, dedicated, and constantly thwarted by messy humans. Our idea: not only is DEEBOT cleaner than you, it judges you for it.
Outcome: A big idea and a clear brand voice to launch this critical first campaign. The films achieved excellent results globally, with particularly high view through rates in the US at 54.7%. And in China there was good social media pick up with KOFs sharing on Weibo and WeChat, and 1 million views within three days.
Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise.
And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world.
We are driven by a profound belief in the benefits that technology can bring to humankind.
We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism.
We believe the work we do, and how we do it, can create a better world.
