YouTube - This Is My YouTube Nikki & Ella
Showing marketers that YouTube is now mainstream
Challenge: Some UK advertisers and marketers are unaware of the full audience reach of YouTube - young to old, north to south it’s reach is unparalleled. Our challenge was to show how it’s now part of the mainstream.
Solution: The idea was ‘This is my YouTube’: well known famous faces revealing their favourite YouTube moments. We created a new format where celebrity couples revealed to each other their YouTube search history. I mean, would you show your partner yours? The series included Olympic champ Nicola Adams, DJ Annie Mac and footballer Rio Ferdinand, plus their other halves.
Outcome: Specific results are confidential, but the series was such a success on both YouTube and LinkedIn, that a second series was quickly commissioned featuring the likes of actor Andrew Scott, DJ Clara Amfo and singer-songwriter Jessie Ware.
Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise.
And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world.
We are driven by a profound belief in the benefits that technology can bring to humankind.
We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism.
We believe the work we do, and how we do it, can create a better world.
