Google Workspace - How it’s done at Eagle County
Launching a new suite of work tools to the world
Challenge: Google Workspace is a new suite of work tools, featuring some of its most popular apps, like Gmail, Meet, Chat, Docs, Sheets and Slides. But in a crowded post-pandemic marketplace, it needed to stand out amongst brands such as Microsoft Teams, Slack and Zoom. Our challenge was to launch a global campaign showing the world how Google Workspace is a better way to work.
Solution: The big idea was embodied in our campaign line: ‘Google Workspace — How it’s done.’ Whether you’re a band writing song lyrics or the world’s largest streaming service, Workspace isn’t just a way to ‘do work’ but a means to do your best work. The ‘How it’s…’ language became the basis for every campaign asset, giving Google something truly distinct and ownable.
Outcome: The through-the-line campaign was launched across 8 markets (US, Canada, UK, France, Germany, India and others) and we crafted work for almost every kind of media with print work in major publications (e.g. The New York Times and the Wall Street Journal), display ads, social media, lead generation microsites and a customer story film series.
Across the Pond started life inside Google over ten years ago when Julie, our founder, spotted an opportunity. Video content and all its possibilities were about to explode. As a TV producer equipped with razor sharp story-telling skills, she was uniquely placed to help Google capitalise.
And so ‘Across the Pond’ was born. Now we shape strategic narratives and campaigns for tech brands around the world.
We are driven by a profound belief in the benefits that technology can bring to humankind.
We are proud to be part of the 0.1%: the percentage of agencies founded by women. To us this is more than just a statistic, it’s in our DNA. Embedded deep within our culture is a disregard for barriers, a sense of possibility, and a burning optimism.
We believe the work we do, and how we do it, can create a better world.
