Moonpig - Gifting Advert 2022

Brace yourself for the ultimate piggy cuteness! Moonpig’s hero mascot is back, and Glassworks has had the immense pleasure of bringing him to life. Working across their London and Amsterdam studios, the Glassworks creative team fully developed these 30 seconds of cuteness overload in collaboration with agency Creature London.

Building upon an established character, the animators focused on getting the personality and movements of the adorable piglet right. The 3D rigging had to enable a wide range of emotions so the piglet could react accordingly to each different situation, as was specified by the gift-making brand.

To ensure a very efficient working process where the client could provide a lot of initial input, the animation team first developed an extremely detailed storyboard and animatic. The camera movement, for example, was already tested and fixed at this preliminary hand-drawn stage. After, the 3D artists built it up and determined the suitable lighting for the all-pink 360 scenario, delivering the final high-quality rendering. Jonny Thorpe’s smooth colour grade then provided the last touch, rounding up the perfect look for this single long take animation.