Albert Heijn - World Cup

“Allemaal oranje!” Also translating to “we are all orange”, it’s the leading line in TBWA\Neboko’s latest World Cup campaign for Albert Heijn and shows that the Dutch national color orange includes everyone, no matter who they are or who they want to be.

Ambassadors Colorist Amy Besate worked on the color grade for this commercial with Director Johan Kramer from Holy Fools, who shot a lot of the footage on a 35mm analog camera. As well as this, color grade was also responsible for helping set the mood for a World Cup that will be viewed in the Netherlands during the winter season for the very first time.