Matter - Capital Worth More

Brief

Matter is a sustainable investment analytics platform that’s truly transforming the banking industry together with Nasdaq. Developing the solutions that will carry us into a sustainable future is more important than ever, but standing out in an increasingly crowded space is also becoming more and more difficult.

Insight

Develop a brand strategy, concept and visual identity that can form the foundation of the brand in all channels, from online to offline, and be rolled out as comprehensively on the most important recruitment channel – the website. We knew we needed to move beyond transparency and what the tool can do, in order to connect it to an emotional end benefit.

Creative idea

We started by developing the strategy: Matter makes investments worth more than money. Investment is a financial strategy to ensure wealth in the future. But today, many investments actions make the future itself uncertain. We’re failing to see that what capital is doing in the short term will determine whether we’re in it for the long run. When betting on the future, a sustainable investment can be just as profitable, in fact – we would argue – worth even more, then the alternative. Investment in sustainable futures makes capital matter more. Then we bridged this to a creative platform that could bring to life the very essence of the value add and impact the tool brings: Capital Worth More