5 Media - Power Of Many

Brief

Build a business strategy that can underpin recruitment and community building for not-for-profit foundation 5 Media and develop a brand concept that has the potential to be executed as multiple fame driving campaigns and initiatives over time.

Insight

The world is full of goodwill and a desire to address the many challenges we’re facing as a collective. However, organising and supporting that change in a meaningful way is easier said than done. In an online world where the fight for our attention is more fierce than ever, what could 5 Media bring to the table that would not just engage those hungry to make a change, but also create a real difference in the world?

Creative idea

First we developed the strategy and defined the role of the brand: To bridge thinkers and doers in order to accelerate change. Some have the means, others have the ideas, and it’s in bringing these powerful forces together that we can succeed in creating real impact.Then we develop the creative concept and brand payoff: Power of Many that describes the powerful outcome of successfully connecting, empowering and elevating a community of change-makers. In doing so, we have successfully placed 5 Media as a catalyst of change that can bring meaningful sharing of people, resources, knowledge and power. Because working together is the strongest force for change in the world.