GUHL - Truly familiar
With a new advertising campaign for the major brand relaunch of the hair care brand, which can now be seen in all European GUHL stores, GUHL focuses not only on confidence but also on the reality of the actors' lives. Instead of classic beauty ideals, the TV spot portrayed real people in the shower, letting themselves go and singing along to the 90s classic "What is love" by Haddaway. In the run-up, we repositioned the brand, redeveloped the GUHL website and revised the product design.
Working with us takes guts.
Guts to do things differently. Only those that are ready to change something – can really make something better.
We come in with stance and leave a trail of values in our wake. We listen very closely and when necessary do the exact opposite of what is asked of us. because only good ideas are good enough we don't think about channels – we think the better thoughts.
We are strategic in our analyses, progressive in our thinking and binding in our actions.
It's the only way to relevant communication with real results. It's the David+Martin way.
