Dunkin' Donuts - Extra Charged & Cold Foam
Get a caffeine boost from these exciting 2D animations with BBDO NY directed by Ronda for Dunkin’ Donuts coffee bursting with colour and vibrancy!
The creative concept consisted of working that extra energy and everything revolves around that, both the actions and the framing of the shots. The lightning bolts enhanced this and were a connector between actions and characters. The goal was for everything to be dynamic and extreme, at the same time human and unique.
Working with Dunkin's colour palette as a base, Ronda added black and white to accentuate the contrast that the lighting bolt's brightness needed. At the same time, the camera and the super-extreme perspectives accentuated the dynamics and high speed that play a very defined role in the animation. With this style, everything became "Extra" both the actions and the extreme camera angles and positions.
"Our characteristic Ronda style an be seen in the use of full colours, the compositional construction of the shots and the spatiality. At the same time, the script led us to explore new and different uses of the camera in the 2D universe."
Not To Scale is a full-service, next-generation global film and animation production company based in London, New York, Los Angeles and Amsterdam.
Next-generation because we can scale up or down to work remotely with our directors and our preferred crew wherever that is in the world, taking advantage of time zones to effectively deliver high quality work to global clients.
Next-generation, also because we have always been an equal opportunities employer that supports diversity and inclusion for all minorities and an ethically minded studio, that, where able to, uses renewable energy sources.
