Henkel Adhesives: Loctite & Pattex - SuperGlue - second chance
A campaign that really sticks! For our new client Henkel Adhesive Technologies we’ve worked on their new adhesives project. Together with Antonia Riepl, Global brand owner at Henkel, we’ve created this new 360 campaign for the full consumer journey. With just one drop we show that it is quite possible to give shoes or bags that are broken a second chance. A little creativity and a drop of Loctite/Pattex help to reduce our waste. So think twice before throwing anything away.
Who we are
We are a growing European ecosystem of production companies dedicated to delivering high quality film and photographic content for global brands and international ad agencies. Each member of PAKT has its own specialty and client portfolio but we work together to deliver quality content at scale.
Why content at scale?
Every brand with a large product portfolio operating in multiple markets has the same problem. How do you create relevant content across multiple channels and multiple markets with a single budget. That’s the puzzle we all face and the puzzle we love solving.
How do we do it?
By using PAKT’s proprietary Modular Production Program.
The Modular Production Program has been specifically designed to let the companies within PAKT thrive in their various fields of production. Run centrally, the work is divided out across the group playing to each company’s strengths. Our clients get the benefit of having multiple companies with true specialists working on every aspect of the campaign WITHOUT the hassle of managing a herd of small suppliers.
The MPP takes into account the four following elements:
Multichannel
Knowing what your consumers expect per channel
Multimarket
Creating work that is both localised and locally relevant
Multi-Asset Design
Understanding and deploying channel-specific content
Multitalent
Working with world class production professionals including Directors, Photographers, Designers, Creatives, CGI and Post Production Craftspeople
The Modular Production Program creates content in modules. These modules are then combined in content toolkits from which all the required assets can be created.
