JOY | Director - Simon Morehead (SOVEREIGNS)
‘Think About It’, latest track from Joys EP titled ‘Portal’.
Shot on location over there days in Te Waipounamu and the South Island, New Zealand whilst in-between two lockdowns and with a nimble crew of four.
The notion of seeking and reflection of self in Joys character and within the track, allowed the ability to align and tap into the ethereal tones and beauty of the landscapes that were on offer.
Our vision was to create a collection of moments that took the audience deep within, creating awe in the dream-like locations we found ourselves in.
The contemplative and simple actions of Joy gives the viewer the opportunity to digest the moment, give thought to the meaning and purpose being conveyed, and then be taken away to their own special world as ‘Think About It’ plays out.
Imagine a world with crafters, visual artists, those that love a good story…. blah, blah, blah... We know what you’re all thinking - snoozing already and we’ve only just opened our mouths. 'How safe' you say! Well… here’s our spin.
CRATER is here to flip the status quo and deliver beyond the world as we know it. Locally, and globally, we've gathered up a collective of misfits, renegades and artists, hell-bent on creating the most disruptive and visually exciting work possible. With each holding their own unique vision, style and language, we connect as one unit spanning multiple continents, blending opinions and ideas to form a supreme product.
We’re here to make a noise. We want to move you, move people, move our bodies to the beat of our own drum. Yep you’re hearing us right. CRATER will be known to boast about what it delivers to clients as we stand to push our work beyond the conform of standard. It’s not arrogance, nor single mindedness. It represents the respect we have in our people, our team, for our clients, and the proudness in every piece of content we produce.
We are unapologetic about how we approach a project, but we stand by our belief that CRATER will always deliver best.
Clients come to CRATER for its specialty in the ability to produce and execute quality visual content, but it’s the added extras that we offer up that give us (and you) that additional ‘x’ factor.
We aim to deliver our clients unique ideas led by our creatives and roster of thinkers. Some play outside the box, some within it, others flip the whole planet on its head. You ask for one, we give options. Crater works with clients to both build upon their brief or dream up ideas purely from a problem need solving.
At Crater we also like to call ourselves ‘Nomads.’ Whilst there’s no place like home, we don’t like to restrict our work or our clients. You’ll find our team reaching pockets far and wide for our clients who desire production on a local or international scale.
So what's the hold up? Lets' get together and make some sweet, sweet content.
