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DfT - Never Too Good To Be A Better Rider

02/10/2014
Advertising Agency
London, UK
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Agency / Creative
Media
Production
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AMV BBDO has created a film for DfT which intends to get motorcyclists to sign up to further training by showing them that no-one – not even World Superbike Riders – are too good to be a better rider. World superbike rider and former champion Chaz Davies, and highly acclaimed comedian Alan Davies, complete advanced training alongside a lucky selection of eight regular bikers. The aim is to show them and the audience that everyone has something new to learn from training: even celebrities, professional riders and seasoned bikers with years of riding experience.
About AMV BBDO

AMV BBDO is the biggest agency in the UK by billings and has been for 21 years running. But being big doesn’t slow us down.

Being big brings us the best creative talent in the business, and we’re proud to be #1 Creative Agency in the UK #2 Creative Agency in the World  and have created #2 Campaign in the World for Libresse Bloodnormal. (WARC 100/Gunn Report)

We work closely with our client partners to propel their businesses forward, and we have the longest consecutive run of Golds in the history of the IPA Effectiveness awards.

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Our global crowd-sourced production platform Flare Studio offers brands new ways to create content – and we’re continuously building on our offering of modern, diverse capabilities.

AMV’s new dynamic management team, headed up by our leaders Sarah Douglas & Alex Grieve, drive both our agency and the industry, with a huge focus on diversity, inclusion, gender parity and mental health.

We’re breaking new ground in winning more global awards for our work than any other UK agency, to fly the flag for UK advertising around the world.

But above all, our people continue to thrive from our belief that happy people make great work. 

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