Porsche - Dare Forward

Branded Documentary

Our friends at Nat Geo asked us to create a campaign featuring renowned photographer Ulla Lohmann, journeying through her German homeland at the wheel of the new Porsche Macan – while pushing her craft to the limit. Our mission was to capture her assignment in film and photography – alongside an article – all anchored in the Porsche’s Dare Forward campaign platform.

This project had it all: dangling off ropes, diving into disused gas-storage tanks, hanging out of aeroplanes… not to mention flash-floods and travel restrictions. But our specialist crew of friends – formed from our global community, overseen by our in-house team – ensured everything was handled smoothly.

Campaign included Video, Stills and Articles.