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Renaissance3 - Easter GIF Attack

Renaissance3
26/07/2022
Advertising Agency
Kyiv, Ukraine
15
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Brand
Agency / Creative
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In the spirit of guerrilla best practices, Bickerstaff.547 has designed a series of Easter gifs that are no different from the others, at first glance. Only one small detail - after their departure, the greeting turned into images of Ukrainian cities, destroyed buildings, or photos of soldiers. Yes, Russians saw the truth about the war in Ukraine through gifs.
As a result, 8 of the top 15 Viber gifs were from Bickerstaff.457. Another 20 were displayed on the first eight search pages. About 3 million Russians who searched for "Easter" in the messenger received and spread the truth about the war in Ukraine.
On June 3, it became known that the so-called "DPR" and "LPR" groups temporarily restricted access to the Viber messenger in certain areas of the Donetsk and Luhansk regions. The local authorities said that this was a response "to the multiple frequencies of use of the service as part of the military infrastructure."


About Bickerstaff.293
SO, YOU ARE HERE TO DISCOVER HOW AND WHY WE ARE DOING WHAT WE ARE DOING. WHAT A BEAUTIFUL QUESTION, THANK YOU. BUT WE GUESS THERE IS NO PROPER ANSWER FOR IT.

Every time we get a new brief, here is what happens: the whole project’s team of human professionals from different fields fuse into one giant creative Pokemon, fierce, unstoppable, and a bit weird. No one knows what happens next, but as a result, we come up with great ideas for the client's presentation in a few weeks.

‍Also, that might be an explanation of our name, which you were probably questioning too. 

But it is not.
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