Organix - Spark their love of great food
This is the first ever Organix masterbrand campaign, supporting the launch of their new food ranges for children from 6 months to 6 years, including baby meals and older kids snacks.
The film follows the journey of a little girl as she grows and discovers a variety of healthy and delicious flavours and textures. Each time she tries a new Organix product, it sparks her curiosity and inspires her to try more ‘great food’. As she grows we see her develop into a happy, healthy eater.
The campaign uses bold colours, vibrant animation and joyful music to bring the girls' reactions to these wonderful flavours and textures to life.
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