Adidas - Adidas Yoga
Alex worked with Tangent Agency & Adidas London to illustrate a series of yoga-loving characters for their flagship Oxford Street store.
The characters were used as part of an in-store activation where participants could follow poses and were then sent mobile versions of Alex’s pose illustrations to print at home.
Alex’s charming illustration style lent itself brilliantly to the brief depicting a diverse cast of characters enjoying exercise.
Alongside the characters, Alex created another design to be applied to a central pillar in the store’s design, supporting the brand’s ‘Run for the Oceans’ campaign where ten minutes of running equals one plastic bottle removed from the ocean.
- Jelly is a production company and illustration agency representing a collection of the world’s finest creators. We work with renowned directors, animators, illustrators, lettering artists and designers to create fluid content across all media. We combine these assets with production staff that are ingrained with cross media knowledge to produce beautifully crafted, creative-led design, animation and illustration, both in-house & out.
- Jelly's Animation Department represents world-renowned Directors in the field of Animation & Motion. We have hand-picked the best talent from around the globe with both TV and digital expertise. This enables us to bridge the gap between design and illustration, 2d or 3d animation, stop frame, character, mixed media and live action projects. Based on our ethos of collaboration we can either develop and produce your entire idea or take on specific parts of your production, dependent on your needs.
