To help drive and support FUNKIN COCKTAILS with their ambitious growth plans, Brave were tasked with creating a campaign for their ‘ready to drink’ range. The campaign will break across TVC and VOD and will be supported by a series of OOH. They aim to create a new occasion for cocktails, beyond bars and birthdays. Now everyday cocktail enjoyment is permissible, accessible and spontaneous. So, whenever you’re feeling fine… It’s Funkin Time!
The three TVCs see a tiny sized, yet larger-than-life singer appear in unlikely places to get people to celebrate their everyday little wins and elevate their drinking occasion, because It’s Funkin Time