Honda - The Cordless Range

Taking inspiration from the pioneering spirit of historical Honda’s automotive campaigns, Andy focused on an ambitious match-cutting approach. Directed by Luc Reso Janin, the film was produced by Irresistible Studios.

This campaign was created to showcase Honda’s impressive range of cordless power tools. The dynamic and visually exciting film conveys the long-lasting and constant power of one battery and its utility across multiple tools regardless of the task. The film showcases the adaptability and capability of the cordless line, as the four tools accomplish a variety of tasks all from a single source of power.