McDonald's - Friends

What you’re seeing is a 100% CG environment on a Virtual Wall in a studio. Everything was captured in camera. In a collaboration between Feels Like Home, Alter Ego, PIXOMONDO, and William F. White International Inc., Matthew Manhire & David Whiteson spent 9 weeks creating the McDonald's’s interior and exterior. The days of filming inside a fast food restaurant, small retail or big box store may soon be behind us.

"We feel so strongly about this technology and it being the future of advertising... the results don't lie. It's impossible to tell that not only is the restaurant computer-generated, but that everything was entirely captured in camera." - David Whiteson

"This isn't just going to change the production process, it is going to change the ideation process. Anything is possible now." - Craig McIntosh, Executive Creative Director, Cossette