Weill Cornell Medicine-Qatar - The Fitness Box

PROJECT: Your Health First’s “The Fitness Box”

OVERVIEW: "The Fitness Box" is a gym container that will be placed in various public spaces across Doha that features gym equipment inside and a giant screen on the outside playing exercise videos for people who would like to exercise in the open air.

THE TASK: In public places, encourage people of all ages to exercise and be physically fit.

OUR APPROACH: People look for excuses to avoid exercising, but they get motivated when they see other people doing so. We opted for upbeat and inspiring branding and communication to get the public’s hearts racing and word-of-mouth going.