Allianz 'Open Up'
Every day, Australians make courageous choices to determine their future in seemingly small but significant ways.
To launch Allianz’s global platform, ‘Behind you for what’s ahead’, we shone a light on one of these choices. Provoking Australians to not only reconsider their insurance, but also what’s important to their everyday lives.
We believe in the power of influence. The invisible and silent force that provokes an action that otherwise would never have happened. Advertising is the business of influence. We are not biased in any single form of influence. Instead, we apply every practice and perspective to shape the idea that’ll elicit the audience. This is how we support growth.
This is advertising. This is Howatson+Company
