senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
GLOBAL
UK
USA
AUNZ
CANADA
GERMANY
FRANCE
IRELAND
EUROPE
ASIA
MEA
LATAM

Feel for the Signs - by JWT Dubai

09/04/2014
Advertising Agency
London, UK
37
Share
Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
It’s not easy to talk to women about breast cancer in public. With this in mind, JWT Dubai developed the “Feel for the signs” campaign for the Pink Caravan’s Medical and Awareness committee, chaired by Dr. Sawsan Al Madhi, in association with Dubai Taxi Corporation (DTC). The campaign used pink taxis to raise awareness in a unique way. In the privacy of taxis reserved for women and driven by women, sleeves embedded with 'lumps' were strapped to seat-belts. Fastening seat-belts placed the sleeve exactly above the breast area so the 'lump' was uncomfortable enough for women to notice and read the message on the sleeve, “Breast cancer isn’t always this easy to find.” Simple instructional flyers, placed in back seat pockets, ensured our captive audience walked out of the taxis with the know-how to detect breast cancer. The campaign was recently awarded 3 golds at the 2014 Dubai Lynx Festival of Creativity.
About Wunderman Thompson Europe

In an ever-changing, complex and uncertain world of rising consumer expectations and disruptive technology, brands need to move at the speed of culture when rising to the growth challenge.

Wunderman Thompson is a growth partner – part creative agency, part consultancy and part technology company, our experts deliver inspiration across the entire brand and customer experience.

Globally, we are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology to provide end-to-end solutions that deliver revolutionary work.

In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0