McDonald's 'Power Of Taste'
In this TVC for McDonald's Ireland, agency Cawley Nea\TBWA conducted a taste experiment. They got othe cast to close their eyes, open wide and experience the power of taste of a range of foods. Shot on the Phantom by renowned DOP Simon Chaudior (he also shot Aphex Twin's Come to Daddy and the sublime Pagan Poetry by Bjork) and directed by Blink London's Stuart Parr they took the models on a taste roller coaster.
We scored the commercial with a nice bit of musical oddity with sub-bass and guitar slides to highlight the models' reactions.
Taste is a powerful thing. We're glad Cawley Nea\TBWA and McDonalds chose wisely and used our soundtrack.
We are MassiveMusic, the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while.
