KFC Box Meals Strike
How many of us today had a quick bite? Smashed a quick lunch? Had it ‘to-go’ or munched down a sarmie in the 5 minutes between meetings? Yup, this is pretty much how we eat these days. It’s quick, it’s on-the-go and we rarely stop to savour the delicious flavours we’ve chosen to satisfy our hunger with.
The new “Slow Things Down With a Box Meal” campaign hyperbolizes the abundance found in each of the three boxes in a deliciously indulgent way, by reminding people that they’ll just have to pause life for a moment to thoroughly enjoy it. Because rushed lunches are #cancelled.
The hyperbole is effortlessly captured with a technique that allows the idea to shine through, without overpowering the idea. This is paired with incredible performances from well cast and perfectly directed actors. The piece is full of nuance and subtlety allowing the comedy to firmly land the concept.
A film company with creativity at the centre, designed to produce great work.
Carbon Films is a director focussed film production company based in Cape Town, South Africa.
Founded in 2015 by director Bruno Bossi and Executive Producer Kirsten Clarence, with Mzonke Maloney joining as partner in 2020, Carbon Films has won multiple awards both internationally and locally.
We produce commercials for both local and international advertising agencies and clients, and represent some of the most talented directors in South Africa.
Carbon Films SA is a Level 2 B-BBEE contributor
