ASSOS GTO Bib Shorts - Film

Our latest work for ASSOS of Switzerland, the premium cycling apparel brand.

The ASSOS ‘Unknow Your Limits’ campaign and film sees Bolder once again collaborate with creative agency Identity and the top Swiss cycling brand. The film builds an otherworldly scene with a narrative to showcase a superhuman power pulsing through the rider's body. In-camera fibre-optics fx photography is combined with richly detailed CGI builds, projected textures, large scale renders and a range of simulations. Product attributes are represented in a deeply atmospheric environment and stylised in a characteristic way, to continue the brand story we started with the previous GTS feature.