Durex - The Real Sex Guide

Durex - as a brand promoting good sexual practices - has decided to create a series of educational animations that - in an effective and interesting way - pass on important knowledge and help young people to enter into sexual life. The realization was carried out by Inside Ideas Agency, Analog/Digital and BluBlu Studios.

From the very beginning we knew that animations could not have an tutoring tone known from boring educational videos. The animation was supposed to be modern, lively and attractive for audiences of all ages, especially the younger ones. It soon turned out that the biggest challenge would be to combine the effectiveness with the educational layer in such a way that the film would not be insulting or distasteful, but would still contain all the important elements related to having sex or masturbation.