Vodafone - Designed for Life

Launch film (and wider campaign)

Our first step towards helping Vodafone Smart Tech create a signature look and feel for their film and photography, this launch film for the new Curve tracker marked a reboot for the brand. Having created a bespoke / specialist creative team around the business's needs, we rode shotgun through much of the product development, working with the in-house creative director to shape the concept.

Director Giles Smith brought it all to life – part of a wider campaign involving CGI films, photography and reversioning for global markets.