The Piparazzi

Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter. 

The 'Piparazzi' ad focuses on the insight o Pip & Nut superfans who love eating nut butters but are equally as obsessed wit taking pictures of it too.

In the ad, a Pip & Nut fan is seen full of energy, leaping around her kitchen to get the perfect photo of her Peanut butter on toast. The obsession she shows towards the Pip & Nut breakfast is likened to the paparazzi as she snaps the toast like a celebrity before she shares it on social media. The audience is asked to make every breakfast a show stopper and join the Piparazzi. 

The brand has observed this cultural phenomena for sharing food content grow during lockdown as people spend less time commuting and even more time eating at home.