The Glenlivet Caribbean Reserve
SINGLE MALT MEETS CARIBBEAN SOUL
Arriving in the USA in May 2020 – Caribbean Reserve is TGL Whisky that is finished in ex-Caribbean rum barrels. Caribbean Reserve has a taste experience that is intensely smooth and well balanced, with a hint of tropical fruits. It is an important next step in our ‘Original by Tradition’ platform, to reinforce our innovative credentials and to recruit new-to-category drinkers.
We developed the product strategy, design direction, key visual, social asset art direction and production, video production, and drinking strategy.
Hello. We are Impero.
We’re a fast-growing, independent, 80% female (with 100% pay-parity) and we fully believe in doing better work, in a better way.
For too long, there’s been a set idea about what being a ‘creative agency’ dictates. For many, it means working long hours for minimal pay (especially if you’re female), in a place that doesn’t reflect the outside world, or work that you don’t truly believe in.
That definition doesn’t work for us at Impero. Visit us at weareimpero.com | impero.wtf or follow us on Instagram.
LinkedIn: www.linkedin.com/company/impero
Twitter: www.twitter.com/weareimpero
