Making The Mustang Mach-E Trailer
When Ford announced that their all-new, all-electric SUV would be a Mustang they sent shockwaves through the automotive industry. They could have justified the decision with a big, expensive commercial or jaw-dropping but ultimately pointless stunt but they didn’t. Instead, they commissioned Chrome Productions to create a shockingly honest film that not only provided fans and critics with detailed insight into every minute detail of the design and engineering process but also reminded them that the team behind the Mustang Mach-E are every bit as loyal, invested and protective of the brand as the fans themselves. This film was the focal point of the vehicle’s launch at a glitzy event in Los Angeles, hosted by Idris Elba but it was the candidness, authenticity and honesty with which Ford engaged with their fans and customers that really makes this film unique.
Chrome is a London based production company producing ground-breaking, inspiring and award winning commercials for a digital audience.
Born into the world of extreme sports over a decade ago, we started out pushing boundaries and we haven’t stopped since. Our people, our passion, our energy and our pride in what we do has helped us earn long standing relationships with some of the world’s leading brands, build audiences, and command a trust that we will always deliver over expectation.
We pride ourselves on our creativity, our expertise in brands & marketing and above all our ruthless pursuit for excellence. When you work with us, you won’t just have films to be proud of… you will have a team of experienced and talented professionals guiding you through the complexities of the production process, helping you get the absolute most out of your campaigns.
With specialisms in sports, luxury, travel and lifestyle, it is our pledge to always produce work that is unique, adventurous and spectacular.
