The Night Reimagined - Samsung
Samsung embarked upon a customer-led experience strategy, stepping away from product-led stories and moving toward brand experiences to bring its products to life in a memorable way. As part of this evolution, Samsung chose the annual Vivid Light, Music and Ideas Festival to showcase a new brand experience. We were approached to help develop and deliver an experience to hero the features of the new Samsung Galaxy S9 phone, educate and inform potential customers of its capabilities, and deepen brand relationships. The experience needed to showcase the high-speed and low-light features, plus the brand new AR Emoji feature of the S9 camera.
Click here to read about the full campaign.
Imagination is an Experience Design Company headquartered in London, with 14 offices worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people who remain free to find the right answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.
EMEA Brand Experience Agency of the Year 2020.
