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Sydney New Year’s Eve

31/01/2020
Experiential Agency
London, UK
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The first-ever agency appointed as Creative Director for the project, we partnered with the City of Sydney for eight years to help more than 1.5 million people around Sydney Harbour, and 1 billion watching globally, ring in the New Year.

Click here to read about the full project. 




About Imagination
Imagination is an Experience Design Company headquartered in London, with 14 offices worldwide. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people who remain free to find the right answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live.

EMEA Brand Experience Agency of the Year 2020.​
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