Intel - Everything Matters
Intel and McGarryBowen enlisted the one-of-a-kind talents of Hornet director Andrew Myers to bring their spot Everything Matters to life. The result is a series of four main 30-second spots, plus print deliverables and dozens of additional digital assets, that Intel used across their channels to target customers in a few key industries like retail, manufacturing, and healthcare. The spots have an endearing, subtle humor. Each one complements its corresponding script with an expert balance between outright and subliminal. And the nuanced choreography between the actors and Andrew’s quirky sets adds a human quality to the live action that makes each scene feel inviting, relatable, and real.
Our work is driven by a thoughtfully curated roster of award winning directors from around the globe who have cultivated their own unique voices but share a passion for good, classic storytelling.
We believe the way to achieve true innovation and work that leaves its mark starts with understanding the very intention of a piece. Through the lens of our directors, we create rich worlds built from the nuance and small details that make your story your very own. Because we are not limited to any one way of bringing your ideas to life, we can focus on producing work that redefines what we thought we knew about storytelling.
Together with our crew we are driven day after day by this mission and invite you and your story to come join us.
Established in New York City in 2001.
