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The Perfect Candidate

06/09/2019
Marketing & PR
Melbourne, Australia
13
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Agency / Creative
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About Cox Inall Change

As part of the Dentsu Aegis Network, Cox Inall Change works with 20 businesses specialising in media planning, performance marketing, digital creative and content creation to provide truly holistic and integrated communications.

Our consultants have extensive experience in the inner-workings of government and policy development from involvement in International and Australian Federal and State governments.

Cox Inall Change has the advantage of drawing on the resources and expertise of 22 international and specialist agency brands to position ourselves at the intersection of creativity, data, media and technology to offer a truly unique full-service offering.

Our experienced team provides PR and digital communication strategies which make lasting impressions on the public.

We service federal and state government departments, not-for-profits and corporates in:

RESEARCH INSIGHTS

  • Formulative and evaluative research
  • Data analysis
  • Policy review

WRITING, EDITING AND ONLINE CONTENT

  • Copy writing
  • Content writing
  • Editing

SOCIAL AND DIGITAL MEDIA

  • Content and channel strategy
  • High-risk community management
  • Video, filming, editing and social output

STRATEGIC COMMUNICATIONS PLANS

  • Narrative development
  • PR and digital media strategy
  • Behaviour change economics
  • Crisis and risk evaluation strategy

MEDIA RELATIONS

  • Targeted editorial placement
  • Media engagement strategy
  • Development of media materials
  • Liaison with journalists and media outlets

STAKEHOLDER & INFLUENCER MANAGEMENT

  • Stakeholder mapping
  • Stakeholder engagement strategy
  • Development of stakeholder materials
  • Stakeholder and influencer outreach

ISSUES & RISK MANAGEMENT

  • Issues and crisis management
  • Social media risk and response
  • Reputation management

EVALUATION, MEASURING & CHANGE

  • KPI and campaign evaluation frameworks
  • Campaign monitoring and optimisation
  • Post campaign evaluation and recommendations


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