Time To Shine - Concept-stretching for Wrigley Extra
Extra asked us to bring their global Time to Shine platform to life where it matters most – at point-of-purchase. A challenging task, as up to that point the campaign had lived exclusively as film. Our solution calls out all kinds of daily consumption occasions, puts our product front and centre, and hits home in an instant. The time came, and we like to think we shone brightly. :)
BBDO DUBLIN is a creative agency.
We exist to help brands grow.
Our philosophy is encapsulated in two simple words:
Insight. Excite.
We believe in the power of insight to fuel creativity.
We believe in the power of creativity to grow brands.
We don’t produce art for art’s sake, but we do produce art.
Art that stirs emotion.
Art that makes brands famous.
Art that delivers results.